![]() ![]() ![]() ![]() The world has been a bit upside down for some time now, I think people find it liberating to enter a world where everything is about spreading love, says Jonas Lindberg Nyvang, Marketing Director Björn Borg “This is incredibly exciting, not least because gamers and Youtubers are very picky. The game is a parody of the First Person Shooter genre and launches Björn Borg’s Spring/Summer 2015 collection. Full of references to the real world and combating evil and hatred with love, computer game First Person Lover has spread quickly in social media. Swedish sports fashion brand Björn Borg once again takes a stand for more love in the world. In a spirit of “love conquers all”, the game lets you love bomb “anti-fig” demonstrators and a bare-chested tyrant riding a bear. Playthroughs on Youtube have rendered over 10M views and people from 176 countries have played the game since its launch less than two weeks ago. Just in time for Valentine’s, online advergame First Person Lover has hit a sweet spot with the gaming world. ![]()
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